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The Expert Market Blog

Welcome to the Expert Market Blog. Discover the latest news, best practices and insights into starting, and running a successful UK business.

Latest Blog Posts

Share a Coke campaign
Tuesday, October 21, 2014 - 10:00
For years, it has appeared that the world's long love affair with fizzy drinks might be coming to an end. It’s not really understood why - call it a shift in tastes, call it better understanding of health perhaps.
Business travel
Friday, October 17, 2014 - 10:39
It’s easy to feel a bit of culture shock when travelling around the world for business. The world may be small, but our cultural differences can be quite large. Sometimes making cultural mistakes can mean the difference between signing on the...
Christmas Sales
Friday, October 10, 2014 - 16:43
Being an online business means your store is open 24/7. Because you are geared up to deal with enquiries and process orders 365 days a year, you may think that the Christmas period is just an ongoing part of the 365-day cycle.
Black telephone
Thursday, October 9, 2014 - 11:09
Whether you are trying to close a deal with a potential customer, or just asking for a favour from someone in a different department at work, it helps to be a smooth operator when engaging them over the phone.
MVF at Ibiza
Monday, October 6, 2014 - 15:27
This past weekend 145 of MVF’s employees and directors flew to Ibiza for a 3 day celebration of our amazing achievements this year. In the run-up to our Ibiza trip I think everyone at MVF was a bit worried about Monday morning - will we all get...
Marketing automation
Tuesday, September 30, 2014 - 17:21
In the past few years, Google has put its weight fully behind the content marketing approach to web ranking, making having good content truly the key to having a successful website.
social media for b2b
Friday, September 19, 2014 - 12:17
B2B companies have historically been reluctant to embrace social media marketing campaigns. Most didn’t feel it was relevant to their business goals or were unsure of how to calculate the ROI. Despite these concerns, it is no longer an option for...
iverness castle
Monday, September 15, 2014 - 11:29
When news emerged on Monday 8th September that the ‘Yes’ camp had, for the first time, taken a narrow lead in the Scottish Independence polls there was a genuine sense of shock amongst both politicians and business community in England. This news...
Jumping fish
Monday, September 1, 2014 - 11:02
The concept of supply and demand is well known to those in the business world, but how many marketers take those principles into account when designing marketing campaigns and programs? Not enough, according to author and marketer Mark Schaefer.
Wednesday, August 27, 2014 - 11:00
With businesses migrating to the online world and concentrating more of their efforts – and budgets - on digital media, it’s easy to believe that the publishing industry is slowly becoming obsolete.